-
Your products featured
in local language journals reaching your overseas customer base.
- Technical articles demonstrate your company's expertise
-
Sales leads generated from hard copy publications
and the Internet.
-
Visible Support for overseas sales offices and
distributors.
-
Documented Results so you can measure R.O.I.
Why use ICM?
For over 20 years, we have specialized in generating editorial
publicity for industrial technology companies in Asia, Europe
and, Latin America, and measuring publication
successes for our clients. We place your news with trade, technical
and business
publications and report results, all at a
pre-agreed project by project price. Fixed fee costs are far
below what would be required to generate comparable advertising
exposure,
enabling both smaller and larger companies to use the service.
Frequency packages provide even greater cost efficiency for multiple
product exposures.
Specialized Process:
To achieve focused measurable overseas publicity,
we take care of the entire process:
-
Develop a market-focused and culturally correct
text using experienced technical writers.
-
Translate your press release (as necessary) using qualified technical
translators.
-
Research a customized media list from
a proprietary database of 22,000 trade, technical and business
journals in
Asia, Europe and Latin America. Journals
read by your customer base.
-
Distribute by hard copy and e-mail, and place on our website visited
by editors.
-
Follow up with Editors to maximize placement
results
-
Supply Result Reports and clips so you can measure
R.O.I.
The Next Step?
We invite you to request additional information including
a no-obligation custom proposal with strategic ideas and prices.
Please contact
us .
|
