Worldwide
Product Publicity for
U.S. Industrial and Process Automation
Companies |
Frequently
Asked Questions
How
will I know that my releases and articles are actually being
published around the world?
Our service includes a sophisticated set of followup procedures to encourage
editors to publish your materials and secure copies of the clippings you need
to document the success of our work. and its favorable return on investment.
Why
can't I rely on the foreign circulation of the U.S. magazines
that already publish our news?
In most industries this is extremely limited and does not do a good job of reaching
the market. Local language publications have the most credibility and readership
with foreign companies. And for non-English speaking countries, news in the local
language is essential to reach the market effectively.
Our
overseas distributors handle PR, so why do I need ICM?
You need to ask yourself a couple of key questions about this issue:
1. Do they really do the job? Are you seeing proof of regular PR coverage in
your export markets?
2. If they are doing it, is it taking away from their primary responsibility,
which is sales?
Sometimes ICM is used to supplement local PR efforts. ICM takes care of the most
important product introductions. Distributors can be quoted as local contacts
for sales leads. This is very motivating since it brings in qualified sales leads
with little or no effort on their part.
Why
can't I get overseas coverage with an online distribution service?
There is no distribution service that reaches anywhere near as many overseas
trade and technical journals, especially those in the local languages, as ICM
does.Other services do not confirm placements for measuring ROI.
I
already have a PR agency (and/or in-house PR staff), so why
do I need ICM?
Domestic PR firms and in-house PR professionals simply don't have the specialized
tools and expertise to get your news published in the local trade publications
your customers are reading around the world. The most important difference
is ICM's proprietary media database compiled over 20 years and containing
over 22,000 publications. This resource allows us to assure that your news
gets
to the right publications.Our unique editor followup system and Results
Reports let you measure ROI.
How
much does ICM's service cost?
All our services are quoted on a custom basis to account for each client's
particular needs. Our pricing is always project-by-project and all-inclusive
(except for photo duplication because final quantities are not determined until
the custom media list is completed). There are never any retainer fees. We
invite you to open a dialog so we can gather the information necessary to give
you a firm quote.
Do
you offer frequency discounts for multiple press releases?
Yes, and virtually all of our clients take advantage of them. Our economies
of scale on additional releases allows you to gain increased receptivity with
overseas editors and increased coverage to reach your markets.
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