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Worldwide Product Publicity for
U.S. Industrial and Process Automation Companies

Introduce New Products
With Multiple Press Release Placements
in All Your Target Industries and Countries

ICM has a proven system to help U.S. manufacturers gain extensive news coverage for their new products in trade and technical publications -- both print and online -- around the world. Our releases are published regularly in the mature markets of Western Europe, the emerging markets of Eastern Europe, Latin America and Asia and the high-growth BRIC countries (Brazil, Russia, India and China).

Check out just a few of the results we've achieved:

We handle the entire process, delivering multiple documented placements at about one third the cost of comparable advertising space. These published results have the added credibility of implied endorsement by the editors of the publications.

Our process includes:

  • Writing culturally correct and journalistically appropriate press releases
  • Translation into all required languages by technically proficient native speakers
  • Media Selection from our proprietary database of over 22,000 publications worldwide to reach your country and industry targets
  • Coordination of illustrations including product and, where appropriate, application views to maximize editor and reader interest
  • Distribution to named editors of selected publications and posting on the ICM web site (with downloadable text in all languages and high resolution images)
  • Followup with editors to promote publication and obtain clips of published results
  • Regular reporting of all publication commitments and receipt of clips to document ROI

Nearly all of our clients take advantage of ICM's significant frequency discounts to mount multi-release campaigns which typically produce increasing numbers of clips per release as editors gain familiarity with the importance of your products to their readers.

We would be pleased to prepare a custom proposal based on the countries and industries you need to reach. Contact us.